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Blue Ocean Strategy – Book Review

The Blue Ocean Strategy was published in 2005 and authored by W. Chan Kim and Renée Mauborgne – Professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. So why has it taken so long to write a review for this book? It was clear from the outset that the authors were on to something special. But only time would prove whether or not they had created a new way to look at strategy or simply repackaged existing techniques and processes.

Strategic Graffiti

In his book ‘The Execution Shortcut’ Jeroen De Flander introduces the notion of Strategic...