Customer engagement strategies – In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...
In an earlier ‘deep dive’ blog series, we analysed the role, strategic process and value of effective employee engagement. Now, we turn our focus to customer engagement as the other side of the coin. What exactly is customer engagement? Customer engagement...
Why tools and processes translate to great employee engagement In this final article of our series on employee engagement, we take a look at the role of tools and processes. We have talked about elements such as leadership, communication and measurement of employee...
What does good employee engagement look like? How can you measure employee engagement – In this blog series on employee engagement, we’ve talked about the importance of employee engagement and touched upon the indicators of success. But what exactly are...
Why you need to tell a story in order to engage your employees To engage your employees, you must be able to tell a story. Storytelling is one of the most ancient forms of communication for a key reason; it creates powerful emotional connections that link the...
Are your employees engaged and why does it even matter? Over the next five weeks, we’re going to take a ‘deep dive’ look at employee engagement and consider its value to your business, examining the theory across a series of factors – from...
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