A Data Driven Strategy

A Data Driven Strategy

by Clive Keyte. Data Driven Strategy – As a business leader, we know you are passionate about your strategy. In fact, your leadership team probably meets on a regular basis to share exciting ideas on how to take your business forwards for success. A Data Driven...
The Customer Voice

The Customer Voice

The Customer Voice – In this article series, we are looking at reputation management and the importance of online customer reviews (which – let’s recap – boost your credibility and reputation in the market, stimulate better customer...
Managing Online Reviews

Managing Online Reviews

Managing Online Reviews – In this series, we’re looking at online reputation management – or the strategies that businesses use to influence the way that their brands are perceived and valued online. A central aspect of reputation management involves...
What is Reputation Management?

What is Reputation Management?

by Clive Keyte. What is Reputation Management? Quite simply, reputation management is a strategy used to influence the way that people (and AI systems!) perceive your brand. It’s also called online reputation management (or ORM), impression management, brand...
What is Digital Transformation?

What is Digital Transformation?

Much has been made about digital transformation and its pivotal role in business today. But what exactly are we talking about when we discuss digital transformation, and what type of businesses does it actually apply to?   Digital transformation is business...
What are your post-Covid flight plans?

What are your post-Covid flight plans?

by Clive Keyte. What are your flight plans? Many industries have been hit hard by the global pandemic and its accompanying lockdown measures. In the UK, one of the biggest is the air transport industry, with holiday and business flights heavily impacted long before...