Managing Online Reviews – In this series, we’re looking at online reputation management – or the strategies that businesses use to influence the way that their brands are perceived and valued online. A central aspect of reputation management involves...
by Clive Keyte. What is Reputation Management? Quite simply, reputation management is a strategy used to influence the way that people (and AI systems!) perceive your brand. It’s also called online reputation management (or ORM), impression management, brand...
Much has been made about digital transformation and its pivotal role in business today. But what exactly are we talking about when we discuss digital transformation, and what type of businesses does it actually apply to? Digital transformation is business...
by Clive Keyte. What are your flight plans? Many industries have been hit hard by the global pandemic and its accompanying lockdown measures. In the UK, one of the biggest is the air transport industry, with holiday and business flights heavily impacted long before...
by Clive Keyte. Evidence-Based Management may have its roots in medicine. But – thanks to books such as The Intelligent Company by Bernard Marr and Evidence-Based Management by Eric Barends and Denise M. Rousseau, the approach has gained a powerful following...
It’s all too easy to consider strategy as ‘dry’ and purely analytical. After all, so much of the strategic process involves data interrogation, systems management and operational project delivery. But people lie at the heart of every organisation,...
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